Taste10
The Taste10 app icon: a knife and a spoon forming the number 10

Your Taste In Your Pocket

Taste10 learns your personal taste and predicts how much you will enjoy a food, a drink, a dish or a whole menu. Photograph it and get a personal score from 0 to 10, with the reason why.

Coming soon to theApp Store Coming soon toGoogle Play

Taste10 is in testing. Want to try it early? Get in touch.

Wherever there is something to eat or drink

In the supermarket, on holiday, at the restaurant table.

A phone above a supermarket freezer shows a score of 8.6 for a tub of ice cream

Know before you buy.

Your companion in the supermarket: photograph a product and see how well it fits your own taste, as a personal score from 0 to 10 with the reason why.

Salted caramel ice cream: 8.6 for you. Sweet and creamy, the combination you rate highest.

Jars labelled in Japanese and Korean, Portuguese custard tarts and tamales

Any label. Any language.

Abroad or in the international aisle: Taste10 tells you what it is, in your language, and whether it could be your new favourite.

梅干し is umeboshi: Japanese pickled plums, very sour and salty.

A Thai menu beside a phone that ranks its dishes 9.1, 8.4 and 7.9

Straight to what you'll love.

Photograph any menu and see which dishes suit you best. Less time reading the menu, more time with your friends.

The dishes on this Thai menu that fit you best, ranked: 9.1, 8.4, 7.9.

What Taste10 does for you

A score that is about you, not about everyone.

One bar of chocolate between two phones, one showing 9.1 and the other 3.4

Choose with confidence.

Your score is about you, not about everyone. The same chocolate can be a 9 for you and a 3 for someone else. No more disappointing buys.

The same chocolate: 9.1 for you, 3.4 for someone else.

A durian and a cut dragon fruit beside a phone showing 6.8

Understand the unfamiliar.

A strange fruit, a product you've never seen, a dish you can't pronounce: Taste10 explains it in plain words before you try it.

Durian: a tropical fruit with sweet, creamy flesh and a famously strong smell.

Burrata, grilled halloumi and mochi on a board beside a phone with three high scores

Discover new favourites.

Taste10 points you to things you have never tried but would probably love.

Burrata, halloumi, mochi: never tried, but probably right up your street.

Nut bars beside a phone showing a warning sign above the score

Your diet and allergies come first.

Tell Taste10 once what you can't or won't eat, and every scan is checked against it. It is a helpful first check, not a guarantee: always check the real label.

A peanut warning for someone with a peanut allergy.

Three numbered scenes: choosing foods on a phone, photographing a plate of pasta, rating it with stars

Taste10 learns your taste.

The more you use it, the more personal your scores become.

  1. Tell it what you like
  2. Photograph anything to eat or drink
  3. Rate what you tried

It gets better every time.

Questions and answers

What is Taste10?

Taste10 is an app for iPhone and Android that learns your taste and predicts how much you personally will enjoy a food, a drink, a dish or a whole menu. You photograph it, and Taste10 gives a score from 0 to 10 with the reason why.

Is the Taste10 score a rating of quality?

No. The score is a prediction about you, never a judgement of quality. An excellent product can honestly score 3 if it clashes with your taste, and the everyday thing you love can score 9. The same chocolate can be a 9 for you and a 3 for someone else.

How does Taste10 learn my taste?

You start with a short setup about what you like and what you cannot or will not eat. After that, quick questions about individual foods and your ratings of things you actually tried make the predictions more personal. Your taste portrait, the picture Taste10 has of your palate, changes as it learns.

Can Taste10 read menus and labels in other languages?

Yes. Photograph a label or a menu, including one in a script you cannot read such as Japanese or Thai, and Taste10 tells you in your language what it is and how well it fits you. On a menu it ranks the dishes that suit you best.

Does Taste10 check allergies and diets?

Yes. You tell Taste10 once about your diet and allergies, and every scan is checked against them, separately from taste. If something does not fit, you see a warning above the score. Taste10 reads what it can see and says how sure it is. That is a helpful first check, not a guarantee: if you have an allergy, always check the real label or ask the staff.

What can I photograph with Taste10?

Anything to eat or drink: a packaged product, a drink, a dish on your plate, a shelf with several products, or a restaurant menu. You can take up to three photos at once, for example the front of a pack and its ingredient list, or several pages of one menu.

Which languages does Taste10 speak?

The app itself is in English and German. What you photograph can be in almost any language: Taste10 reads labels and menus in other languages and scripts, such as Japanese, Thai or Greek, and tells you in your app language what they say and how well they fit you.

When will Taste10 be available?

Taste10 is in testing and coming to the App Store and Google Play. If you would like to try it early, get in touch through the support page.