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How Taste10 Works

Choosing in a foreign supermarket

By the Taste10 team ยท Updated November 2026

In a supermarket abroad, or in the international aisle at home, many products are hard to judge from the packet. Photograph a product, or a whole shelf, and Taste10 tells you in your language what it is, what it tastes like and how well it fits your personal taste.

A hand holding a phone in front of a supermarket shelf of colourful packaged foods; the phone ranks three products from the shelf with personal scores of 8.8, 8.1 and 7.4
A shelf of unfamiliar products, the best fits for you ranked first.

How it works

  1. Photograph the product: the front, or the front and the back with the ingredients, up to three photos at once.
  2. Or photograph a whole shelf. Taste10 picks out the products it can see and shows which ones suit you best.
  3. See what it is, explained in plain words in your language, and a personal score from 0 to 10 with the reason why.

What it helps with

Tips

Curious what to look out for? Read 12 unusual Asian supermarket finds.

Find out what fits your taste

Taste10 tells you what an unfamiliar product is and how well it fits your personal taste, with the reason why, so you buy what you will actually enjoy.

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Taste10 is in testing. Want to try it early? Get in touch.

Questions and answers

Can Taste10 read labels in other languages?

Yes. It reads labels in many languages and scripts and tells you in your app language what the product is and how well it fits you.

Can I scan a whole shelf?

Yes. Photograph a shelf with several products and Taste10 shows which of the products it can see suit you best.

Does Taste10 work in my supermarket at home?

Yes. It works with any product you can photograph, at home or abroad.

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